PERFUME COLLECTION

Graphic Design / Digital Content / Social Media / Packaging / Label Design / Print / Copywriting / Press Kit / Event Design / Motion Design

"The blossom of a new collection." As the first perfume collection of Parfois, there were two main points that guided the entire project: 1) the names should be in French, as the own brand name, and 2) as all the perfumes would be launched simultaneously, the design should connect the entire family of perfumes. Les Numéros, Les Nuits, Les Jours and Le Jardin are the four first lines of perfume that were launched in Parfois. I designed the bottle and the outer packaging, and I also worked on this project with a 360-degree approach.