FW25 INSPIRATIONAL &amp; TREND BOOKGraphic Design / Visual Identity / Editorial Design / DIYWith the launch of Parfois FW&rsquo;25 campaign, it&rsquo;s time to reveal the original map of how this collection came to life &mdash; a piece of editorial design where Berlin street style collides with edginess, fur structures, and patterns that whisper history into the present.Delivered in a half-A4 box, the trend book unfolds in three distinct elements:Book 01 / The Archive &mdash; a curation of cinema, art, photography, and music that ground the season&rsquo;s mood.Book 02 / The Cut &mdash; a deep dive into fashion inspirations, from our Berlin trend trip to the brands and materials shaping the FW25 aesthetic.The Poster / The Wall &mdash; a replica of the trend team&rsquo;s physical moodboard, capturing the core references in one visual landscape.Together, they form not just a book, but a window into the creative process.

GALA X PARFOISGraphic Design /&nbsp;Visual Identity / Labels &amp; Packaging / Press KitGala x Parfois is the result of a special collaboration between the influencer Gala Gonzalez and the brand. A unique identity was created to tie together every aspect of the collection, from textile and paper labels, to packaging, press kit and also event.&nbsp;The core visual element of the identity is a bow, symbolizing the connection between the entities, giving a glimpse on the key element of the garments. The chosen colors &mdash; black and butter yellow &mdash; reflect the hue within the collection, where the delicate match with a striking and modern aesthetic.

BLUME PARFUMGraphic Design /&nbsp;Visual Identity / PackagingBlume is the brand that creates fragrances designed to complement your true self&mdash;powerful, sophisticated, quietly tender, seductive, and indulgent. Each scent carries a hint of the unexpected, with rich and winding adventures.Blume&#39;s graphic design is minimalist yet bold, evoking the elegance of luxury with vibrant hues, ranging from deep red to the rich tones of red wine. The bottles are meticulously crafted in the specific colors chosen for each fragrance, with a sleek white paper label. The logo works in both dusty white and black, enhancing the imagery and background colors to create a harmonious visual experience.

SS25 INSPIRATIONAL &amp; TREND BOOKGraphic Design /&nbsp;Visual Identity / Editorial Design / DIYDuring the process of creating the new Spring Summer 2025 collection, it became important to have a book / archive with inspiration an research, not only to be a tool for all the creative teams, but also to archive ideas along the way till the finalization of the collection.After a period of months to gather elements and graphic identity, and a duration of almost 4 days to put together all the book details into place, the final result is the Spring Summer 2025 Inspiration &amp; Trend Book.&nbsp;This book is the solidification of the journey to create the new collection and also evoked the name of the campaign itself, The Journey, and ode to adventure and the freedom of Summer.

ARTI&Eacute; &mdash; MODERN BRIEF WINNERGraphic Design /&nbsp;Visual Identity / Labels &amp; Packaging / WebsiteARTI&Eacute; is a new jewellery brand. In 2025, Arlo Dupont made a life-changing decision: she left her career in architecture to pursue her dream of creating a jewellery brand. With passion for design and a keen eye for detail, she founded ARTI&Eacute;, blending creativity, artistry and business expertise to create timeless pieces that tell a story.<br style="color: rgb(0, 0, 0); font-family: -apple-system, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><br style="color: rgb(0, 0, 0); font-family: -apple-system, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">To create the brand identity I was inspired by the word &lsquo;timeless&rsquo;. A simple design that go through any time and place. For that reason, it&rsquo;s obvious the soft colors with a blold sans serif font. The detail of the accent one the letter E gives the logo a more unique take, yet modern.This project was developed as a proposal for the Modern Brief, to create a jewellery brand named Arti&eacute;. This project is the winner of the briefing.

PEGGY GOU SEOUL MERCHADISINGGraphic Design Contest / Tshirt / Illustration&nbsp;Gala x Parfois is the result of a special collaboration between the influencer Gala Gonzalez and the brand. A unique identity was created to tie together every aspect of the collection, from textile and paper labels, to packaging, press kit and also event.&nbsp;The core visual element of the identity is a bow, symbolizing the connection between the entities, giving a glimpse on the key element of the garments. The chosen colors &mdash; black and butter yellow &mdash; reflect the hue within the collection, where the delicate match with a striking and modern aesthetic.

CLARA DIEZ | FORMAJE EVENTGraphic Design /&nbsp;Visual Identity / Event Elements&nbsp;Clara Diez, influencer and founder of the brand Formaje, created an event in collaboration with Parfois. For that moment, I created a unique visual identity that captured the brand&#39;s artisanal essence. The design featured hand-drawn elements related to butter and cheese, using soft butter tones contrasted with black and white.The cohesive identity enhanced the event experience where key graphic elements were: a recipe menu, personalized notebooks, pencils, and fun stickers, all reflecting the brand&rsquo;s creative, handcrafted approach.

PERFUME COLLECTIONGraphic Design / Digital Content / Social Media / Packaging / Label Design / Print / Copywriting / Press Kit / Event Design / Motion Design&quot;The blossom of a new collection.&quot; As the first perfume collection of Parfois, there were two main points that guided the entire project: 1) the names should be in French, as the own brand name, and 2) as all the perfumes would be launched simultaneously, the design should connect the entire family of perfumes. Les Num&eacute;ros, Les Nuits, Les Jours and Le Jardin are the four first lines of perfume that were launched in Parfois. I designed the bottle and the outer packaging, and I also worked on this project with a 360-degree approach.

LIDO BEACH CLUBGraphic Design /&nbsp;Visual Identity&nbsp;The identity for this beach club in Tulum (Mexico) is inspired by nature and craftsmanship. Created from hand-drawn sketches and organic lines, the design exudes a handmade, earthy feel. The color palette reflects the brand&rsquo;s essence, using soft whites, beiges, and greens to evoke a sense of calm and connection with the natural surroundings.&nbsp;This identity will be applied across various touchpoints, including menus, signage, and in-space elements, creating a cohesive and immersive guest experience.

DENIM COLLECTIONGraphic Design / Digital Content / Social Media / Motion Design / Video / Video Editing / Illustration / Mixed MediaFor the launch of a new Zippy Denim Collection, I decided to play with the film photography universe of the photoshoot and mix it with hand-drawn illustrated letters and elements. To give it a modern twist, I animated all the elements, both video and motion.

GROWING WITH SENSESGraphic Design / Digital Content / Print / Social Media / Press Kit / Motion Design / Video / Video Editing&nbsp;&quot;The autonomy of the journey in free delivery and complete absorption, without constraints or guidelines. This is the only way for children to truly assimilate what is around them in order to grow and evolve. Colors, flora and fauna, in a skin-to-skin exercise enhanced by a collection that awakens the senses through the colors, details, shapes and the autonomy and protection that it contemplates in itself.&quot; Growing with Senses is the tittle of the SS23 Zippy campaign. As the owner of this project, I developed a 360-degree vision project that can be accessed from online, store, and even street. Also, I attended the edtiroail shooting with the aim of producing and editing videos specifically for social media and official website.

DIGITAL CONTENTS 2019&mdash;22Graphic Design / Digital Content / Social Media / Motion Design / Video / Typography / Art Direction / CopywritingIn recent years, a significant portion of my work has focused on digital graphic design in response to the rise of digital and social media. Creating fashion editorials and stories for parfois.com, social media content and advertising, and newsletters are all part of my responsibilities. I put together a collection of my favorite projects that have been showcased in Parfois (both on social media and website).

THINGS THAT MATTERGraphic Design / Digital Content / Social Media / PrintEach season requires the creation of new images that transport the consumer to a different world and even create memories. To draw attention to the little things, the main theme for the Spring Summer 2020 campaign was &#39;Things that Matter&#39;. The small things that shape our summer nostalgia. As part of this project, my responsibility was to create graphic materials such as advertising in magazines, outdoors / boards, mupi and posters, brochures and social media content.

creative & graphic design