PEGGY GOU SEOUL MERCHADISING

Graphic Design Contest / Tshirt / Illustration 

Gala x Parfois is the result of a special collaboration between the influencer Gala Gonzalez and the brand. A unique identity was created to tie together every aspect of the collection, from textile and paper labels, to packaging, press kit and also event. 

The core visual element of the identity is a bow, symbolizing the connection between the entities, giving a glimpse on the key element of the garments. The chosen colors — black and butter yellow — reflect the hue within the collection, where the delicate match with a striking and modern aesthetic.