LIDO BEACH CLUB

Graphic Design / Visual Identity 

The identity for this beach club in Tulum (Mexico) is inspired by nature and craftsmanship. Created from hand-drawn sketches and organic lines, the design exudes a handmade, earthy feel. The color palette reflects the brand’s essence, using soft whites, beiges, and greens to evoke a sense of calm and connection with the natural surroundings. 

This identity will be applied across various touchpoints, including menus, signage, and in-space elements, creating a cohesive and immersive guest experience.