BLUME PARFUM

Graphic Design / Visual Identity / Packaging

Blume is the brand that creates fragrances designed to complement your true self—powerful, sophisticated, quietly tender, seductive, and indulgent. Each scent carries a hint of the unexpected, with rich and winding adventures.

Blume's graphic design is minimalist yet bold, evoking the elegance of luxury with vibrant hues, ranging from deep red to the rich tones of red wine. The bottles are meticulously crafted in the specific colors chosen for each fragrance, with a sleek white paper label. The logo works in both dusty white and black, enhancing the imagery and background colors to create a harmonious visual experience.